"Our partnership with PP added to our company business ingredients we needed. We work complementary and focused with PP to achieve our goals. Their professional mentality fits perfectly with the family character of our company"
“At the beginning we thought that the proposals of the people of PivotPoint were too advanced for our organization. After we finally trusted them, we simply understood that innovation and diversity needs time, but then leads to success. Thank you PP”
“In our effort to change our strategic planning, PivotPoint's knowledge and wide experience in the market in which we operate, helped us to a great extent. We found the partner we needed”
Market Analysis and Category Selection
The market research was conducted after systematically filtering the company’s existing product portfolio. The assessment also incorporated the core strengths of the commercial function and its people.
Priority was given to product categories characterized by high unit volumes rather than high revenue concentration. Finally, the selection criteria were influenced by the feasibility of domestic production in Greece, ensuring competitive final production costs.
Create a Marketing Plan
- Designed the brand in alignment with category-specific consumer behavior and purchasing patterns.
- Conducted an in-depth analysis of market commercial data to achieve optimal cost and pricing structures.
- Incorporated the company’s financial constraints and ensured full alignment with budgetary targets.
- Developed a highly detailed and carefully structured launch plan, covering all execution parameters.
- The advertising and promotional strategy was designed with conditional triggers, directly linked to launch performance and product placement outcomes.
Choosing a 3rd party partner for production purposes
- Conducted an exhaustive market scan to identify production units with proven specialization in the target category.
- Engaged with all shortlisted manufacturers and evaluated their existing product portfolios and capabilities.
- Selected three finalist candidates and performed in-depth due diligence to support the final supplier decision.
- Developed the production plan, including material and ingredient specifications, in close collaboration with the selected manufacturing partners.
Statistics
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Market Placement Effectiveness
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Budget Target Achievement
Sales Strategy Alignment and Launch
- The product positioning and launch plan was developed on a calendar-based schedule.
- Emphasis was placed on quantitative data and market segmentation.
- Both qualitative and quantitative objectives were defined.
- The sales team worked on the marketing plan and enhanced it using existing customer portfolio data and overall market insights.