{"id":34074,"date":"2026-01-13T07:29:37","date_gmt":"2026-01-13T07:29:37","guid":{"rendered":"https:\/\/new.pivotpoint.gr\/?page_id=34074"},"modified":"2026-02-12T08:00:23","modified_gmt":"2026-02-12T08:00:23","slug":"new-category-targeting-strategy","status":"publish","type":"page","link":"https:\/\/new.pivotpoint.gr\/en\/case-studies\/new-category-targeting-strategy\/","title":{"rendered":"New category targeting strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"34074\" class=\"elementor elementor-34074 elementor-33717\">\n\t\t\t\t<div class=\" elementor-element elementor-element-af6e0e0 e-flex e-con-boxed section-light e-con e-parent\" data-id=\"af6e0e0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"entrance-animation  elementor-element elementor-element-82940da e-con-full e-flex section-light e-con e-child\" data-anime=\"{&quot;duration&quot;:1200,&quot;staggervalue&quot;:150,&quot;easing&quot;:&quot;easeOutQuad&quot;,&quot;targets&quot;:&quot;.elementor-element-82940da.entrance-animation&gt; .e-child,.elementor-element-82940da.entrance-animation&gt; .e-con-inner &gt; .e-con-full.e-child,.elementor-element-82940da.entrance-animation&gt; .elementor-widget,.elementor-element-82940da.entrance-animation&gt; .e-con-inner &gt; .elementor-widget&quot;,&quot;opacity&quot;:[0,1],&quot;translateY&quot;:[50,0]}\" data-id=\"82940da\" data-element_type=\"container\">\n\t\t<div class=\" elementor-element elementor-element-671a1a4 e-con-full e-flex section-light e-con e-child\" data-id=\"671a1a4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-098fbe4 elementor--star-style-star_fontawesome el-testimonial-carousel-style-1 elementor-star-solid elementor-widget elementor-widget-crafto-testimonial-carousel\" data-id=\"098fbe4\" data-element_type=\"widget\" data-settings=\"{&quot;crafto_navigation&quot;:&quot;none&quot;,&quot;crafto_testimonial_carousel_layout_type&quot;:&quot;testimonial-carousel-style-1&quot;}\" data-widget_type=\"crafto-testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"swiper testimonial-carousel testimonial-carousel-style-1  nav-icon-circle navigation-middle navigation-left pagination-center nav-icon-circle elementor-arrows-position-custom dots-style-1\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;&quot;,&quot;pagination_style&quot;:&quot;dots&quot;,&quot;number_style&quot;:&quot;number-style-1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:4000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;speed&quot;:500,&quot;image_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;autoheight&quot;:&quot;no&quot;,&quot;minheight&quot;:&quot;no&quot;,&quot;allowtouchmove&quot;:&quot;yes&quot;,&quot;navigation_dynamic_bullets&quot;:null,&quot;crafto_slides_to_show&quot;:1,&quot;crafto_slides_to_show_widescreen&quot;:1,&quot;crafto_slides_to_show_laptop&quot;:1,&quot;crafto_slides_to_show_mobile&quot;:1,&quot;crafto_slides_to_show_mobile_extra&quot;:1,&quot;crafto_slides_to_show_tablet&quot;:1,&quot;crafto_slides_to_show_tablet_extra&quot;:1,&quot;crafto_items_spacing&quot;:&quot;&quot;,&quot;crafto_items_spacing_widescreen&quot;:&quot;&quot;,&quot;crafto_items_spacing_laptop&quot;:&quot;&quot;,&quot;crafto_items_spacing_tablet_extra&quot;:&quot;&quot;,&quot;crafto_items_spacing_tablet&quot;:&quot;&quot;,&quot;crafto_items_spacing_mobile_extra&quot;:&quot;&quot;,&quot;crafto_items_spacing_mobile&quot;:&quot;&quot;}\" data-layout-type=\"testimonial-carousel-style-1\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-a8f4671 swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"testimonials-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-carousel-content\">\n\t\t\t\t\t\"Our partnership with PP added to our company business ingredients we needed. We work complementary and focused with PP to achieve our goals. Their professional mentality fits perfectly with the family character of our company\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-carousel-image-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/new.pivotpoint.gr\/wp-content\/uploads\/2026\/01\/medical-plan-avatar.jpg\" class=\"swiper-slide-image\" alt=\"medical-plan-avatar\" title=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-name-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-carousel-name\">\n\t\t\t\t\tNiki Pavlidi\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"testimonial-carousel-position\">\n\t\t\t\t\tMedical Plan Marketing Director\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-c1fe6f5 swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"testimonials-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-carousel-content\">\n\t\t\t\t\t\u201cAt the beginning we thought that the proposals of the people of PivotPoint were too advanced for our organization. After we finally trusted them, we simply understood that innovation and diversity needs time, but then leads to success. Thank you PP\u201d\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-carousel-image-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/new.pivotpoint.gr\/wp-content\/uploads\/2026\/01\/elefthere_avatar.jpg\" class=\"swiper-slide-image\" alt=\"elefthere_avatar\" title=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-name-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-carousel-name\">\n\t\t\t\t\tNikos Charakidis\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"testimonial-carousel-position\">\n\t\t\t\t\tGeneral Manager Arkadia Group\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-8be7d93 swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"testimonials-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-carousel-content\">\n\t\t\t\t\t\u201cIn our effort to change our strategic planning, PivotPoint's knowledge and wide experience in the market in which we operate, helped us to a great extent. We found the partner we needed\u201d\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-carousel-image-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/new.pivotpoint.gr\/wp-content\/uploads\/2026\/01\/total-health_avatar.jpg\" class=\"swiper-slide-image\" alt=\"total-health_avatar\" title=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-name-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-carousel-name\">\n\t\t\t\t\tGeorge Triantafyllou\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"testimonial-carousel-position\">\n\t\t\t\t\tCEO of Total Health Solutions\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"entrance-animation  elementor-element elementor-element-fec6a67 e-con-full e-flex section-light e-con e-child\" data-anime=\"{&quot;duration&quot;:1200,&quot;staggervalue&quot;:150,&quot;easing&quot;:&quot;easeOutQuad&quot;,&quot;targets&quot;:&quot;.elementor-element-fec6a67.entrance-animation&gt; .e-child,.elementor-element-fec6a67.entrance-animation&gt; .e-con-inner &gt; .e-con-full.e-child,.elementor-element-fec6a67.entrance-animation&gt; .elementor-widget,.elementor-element-fec6a67.entrance-animation&gt; .e-con-inner &gt; .elementor-widget&quot;,&quot;opacity&quot;:[0,1],&quot;translateY&quot;:[50,0]}\" data-id=\"fec6a67\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e20848 elementor-widget elementor-widget-crafto-heading\" data-id=\"2e20848\" data-element_type=\"widget\" data-widget_type=\"crafto-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"crafto-heading shadow-animation common-shadow-animation\" data-animation-delay=\"700\"><span class=\"crafto-primary-title\"><span class=\"separator\">Market Analysis<span class=\"separator-animation classic horizontal-separator\"><\/span><\/span> and Category Selection<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9cdee3 elementor-widget elementor-widget-text-editor\" data-id=\"c9cdee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The market research was conducted after systematically filtering the company\u2019s existing product portfolio. <\/span><span style=\"font-weight: 400;\">The assessment also incorporated the core strengths of the commercial function and its people.<\/span><\/p><p><span style=\"font-weight: 400;\">Priority was given to product categories characterized by high unit volumes rather than high revenue concentration. <\/span><span style=\"font-weight: 400;\">Finally, the selection criteria were influenced by the feasibility of domestic production in Greece, ensuring competitive final production costs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cdd8c elementor-widget elementor-widget-crafto-image\" data-id=\"80cdd8c\" data-element_type=\"widget\" data-widget_type=\"crafto-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"crafto-image-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"image-box\">\n\t\t\t\t\t<div class=\"image-wrapper\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/new.pivotpoint.gr\/wp-content\/uploads\/2026\/01\/case-study3.jpg\" class=\"elementor-animation-\" alt=\"case-study3\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea811b4 elementor-widget elementor-widget-crafto-heading\" data-id=\"ea811b4\" data-element_type=\"widget\" data-widget_type=\"crafto-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"crafto-heading shadow-animation common-shadow-animation\" data-animation-delay=\"700\"><span class=\"crafto-primary-title\">Create a <span class=\"separator\">Marketing Plan<span class=\"separator-animation classic horizontal-separator\"><\/span><\/span><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055a233 elementor-widget elementor-widget-text-editor\" data-id=\"055a233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Designed the brand in alignment with category-specific consumer behavior and purchasing patterns.<\/span><\/li><li><span style=\"font-weight: 400;\">Conducted an in-depth analysis of market commercial data to achieve optimal cost and pricing structures.<\/span><\/li><li><span style=\"font-weight: 400;\">Incorporated the company\u2019s financial constraints and ensured full alignment with budgetary targets.<\/span><\/li><li><span style=\"font-weight: 400;\">Developed a highly detailed and carefully structured launch plan, covering all execution parameters.<\/span><\/li><li><span style=\"font-weight: 400;\">The advertising and promotional strategy was designed with conditional triggers, directly linked to launch performance and product placement outcomes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3204747 elementor-widget elementor-widget-crafto-heading\" data-id=\"3204747\" data-element_type=\"widget\" data-widget_type=\"crafto-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"crafto-heading shadow-animation common-shadow-animation\" data-animation-delay=\"700\"><span class=\"crafto-primary-title\"><span class=\"separator\">Choosing<span class=\"separator-animation classic horizontal-separator\"><\/span><\/span> a 3rd party partner for production purposes<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\" elementor-element elementor-element-7063383 e-con-full e-flex section-light e-con e-child\" data-id=\"7063383\" data-element_type=\"container\">\n\t\t<div class=\" elementor-element elementor-element-05a3893 e-con-full e-flex section-light e-con e-child\" data-id=\"05a3893\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad63e9b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ad63e9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Conducted an exhaustive market scan to identify production units with proven specialization in the target category.<\/span><\/li><li><span style=\"font-weight: 400;\">Engaged with all shortlisted manufacturers and evaluated their existing product portfolios and capabilities.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\" elementor-element elementor-element-7c46fda e-con-full e-flex section-light e-con e-child\" data-id=\"7c46fda\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-664d6d6 elementor-widget elementor-widget-text-editor\" data-id=\"664d6d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Selected three finalist candidates and performed in-depth due diligence to support the final supplier decision.<\/span><\/li><li><span style=\"font-weight: 400;\">Developed the production plan, including material and ingredient specifications, in close collaboration with the selected manufacturing partners.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\" elementor-element elementor-element-1a791e0 e-con-full e-flex section-light e-con e-child\" data-id=\"1a791e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\" elementor-element elementor-element-64ef603 e-con-full e-flex section-light e-con e-child\" data-id=\"64ef603\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e900db2 elementor-widget elementor-widget-crafto-heading\" data-id=\"e900db2\" data-element_type=\"widget\" data-widget_type=\"crafto-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"crafto-heading\"><span class=\"crafto-primary-title\">Statistics<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\" elementor-element elementor-element-3596a57 e-con-full e-flex section-light e-con e-child\" data-id=\"3596a57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6dd003 elementor-widget elementor-widget-crafto-counter\" data-id=\"c6dd003\" data-element_type=\"widget\" data-widget_type=\"crafto-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"vertical-counter-wrapper vertical-counter-style-1 \">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"vertical-counter d-inline-flex\" data-value=\"70\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-suffix\">\n\t\t\t\t\t\t\t\t%\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t\t\tMarket Placement Effectiveness\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\" elementor-element elementor-element-d8d2c05 e-con-full e-flex section-light e-con e-child\" data-id=\"d8d2c05\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b28f6 elementor-widget elementor-widget-crafto-counter\" data-id=\"a9b28f6\" data-element_type=\"widget\" data-widget_type=\"crafto-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"vertical-counter-wrapper vertical-counter-style-1 \">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"vertical-counter d-inline-flex\" data-value=\"90\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-suffix\">\n\t\t\t\t\t\t\t\t%\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t\t\tBudget Target Achievement\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4860527 elementor-widget elementor-widget-crafto-heading\" data-id=\"4860527\" data-element_type=\"widget\" data-widget_type=\"crafto-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"crafto-heading shadow-animation common-shadow-animation\" data-animation-delay=\"700\"><span class=\"crafto-primary-title\">Sales Strategy Alignment and <span class=\"separator\">Launch<span class=\"separator-animation classic horizontal-separator\"><\/span><\/span><\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c2a5b elementor-widget__width-initial elementor-align-left elementor-icon-list--layout-traditional elementor-widget elementor-widget-crafto-lists\" data-id=\"94c2a5b\" data-element_type=\"widget\" data-widget_type=\"crafto-lists.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d3778d6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icon-feather-arrow-right-circle\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The product positioning and launch plan was developed on a calendar-based schedule.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-19644fd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icon-feather-arrow-right-circle\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Emphasis was placed on quantitative data and market segmentation.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8f6cc85\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icon-feather-arrow-right-circle\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Both qualitative and quantitative objectives were defined.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ab72ff0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icon-feather-arrow-right-circle\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The sales team worked on the marketing plan and enhanced it using existing customer portfolio data and overall market insights.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Our partnership with PP added to our company business ingredients we needed. We work complementary and focused with PP to achieve our goals. Their professional mentality fits perfectly with the family character of our company&#8221; Niki Pavlidi Medical Plan Marketing Director \u201cAt the beginning we thought that the proposals of the people of PivotPoint were [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":34050,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34074","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/pages\/34074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/comments?post=34074"}],"version-history":[{"count":10,"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/pages\/34074\/revisions"}],"predecessor-version":[{"id":34085,"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/pages\/34074\/revisions\/34085"}],"up":[{"embeddable":true,"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/pages\/34050"}],"wp:attachment":[{"href":"https:\/\/new.pivotpoint.gr\/en\/wp-json\/wp\/v2\/media?parent=34074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}